By following our guidelines for the best practices in UX design firm Singapore, you can greatly succeed in creating compelling call-to-action buttons for your website.
The call-to-action acts like a link between a page presenting a more high-value offer and the regular content your potential customer is interested in. The landing page should be interesting enough and highly relevant in order to persuade your visitor to fill in a short form. When designing call-to-action buttons it is important to prioritize your tasks. You have to admit that on your website some tasks are more important than others. A small number of tasks provide the most of your website value. In order to come with good design ides for your call-to-action buttons, you need to understand which tasks are more important by first clarifying the objectives of the website. Once finding a list with the really important tasks, the designer should give priority to the routes to completing them. Call-to-actions can use various wording in order to achieve their goal of attracting attention from qualified leads. Buttons are used for actions, like “Open an account”, “Get a quote”, “Go to checkout”, or “Download”. You should always start the text on the button with a verb or else it’s just a simple button with some text on it and not a call-to-action. You should the proper “trigger words” that can persuade the user to do what you want them to do. You can reduce the friction of your key tasks by using the right words. The most common problems are caused when you use on your website different words than your customers. Here are some example of good call-to-action texts: • Start a free trial • Click here for more info • Download my free ebook • Get a free consultation • Make an appointment
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